A trade war and the change of consume habit make way to the Brazilian agribusiness

A trade war and the change of consume habit make way to the Brazilian agribusiness

06/09/2019 09h56

With the expectation about the commercial dispute intensification in the world market during the following years, the South American agribusiness needs to prepare itself to behold the opportunities and challenges of this constantly changing scenario. The topic was discussed by international trade experts during the 7th Agricultural Outlook Forum South America this Thursday morning (September 5th) in the Museum Oscar Niemeyer (MON) in Curitiba (Brazil).

Since August China has being suspending the chicken purchase from the United States of America. The measure was implemented as a reflex of the trade war seized between both countries, and the situation could be an opportunity to Brazil amplify its chicken protein exportation participation in the Asian country. Since the tariff barrier situation and the advance of swine fever in some determined regions, the intelligence market director of INTL FCStone Intelligence Renato Rasmussen believes in the Brazilian potential to become the main Chinese supplier. “We have conditions to transport these products and the prices has already been reacting to these conditions”, he explains.

According to the executive director of the CME Group Susan Sutherland, also a member of the debate, it´s necessary to face the uncertainties of the market in a more mature way. “The market is challenger and we must be conscious of the future movements values and options could change depending on natural and geopolitics events”, she affirms. Susan also added that in relation to the trade war, 71% of the Chinese people don’t believe that the issue will be solved in a short period of time, against 29% of optimists. The panel was mediated by the general access coordinator of the Ministry of Agriculture and Supply (MAPA) Gustavo Cupertino.

The solutions and the impact of these frictions were discussed during the conference of the World Trade Organization (WTO), conducted by the director of the Agriculture and Commodities entity Edwini Kessiem that defended the need to enhance the organization through a reformulation. “We need to reinvent ourselves in a more proactively way, countries are signing bilateral agreements due to their frustration about the WTO”, he affirms. According to Kessie, the reformulation is essential to make the multilateral systems more effectives. The Conferend was mediated by the foreign market expert Fábio Cordeiro Cunha, from Legex Consulting.


The future of the food industry is also one of the sector’s concerns. According to the business coordinator of the Institute of Technology of Senai, Alcides Sperotto, the changes of business habits and the populational growth are topics that dominate the discussion. “The main challenge is to supply food and everybody has their eyes turned to Brazil. The idea is to enlarge the research and technology in the agri-food sector, increasing its added value in both nutritional and financial spheres” he affirmed in the lecture “The Multidisciplinary Challenge of Supply”, in which participated the executive director of Frimesa Elias Zydeck, and mediated by the System OCB superintendent Renato Nobili.

It is necessary that the industry is regarding the Arabian market, which has been a important opportunity potential for the animal protein Brazilian sector. Brazil is currently the world’s biggest exporter of animal protein to the muslim market, responding for 52% of the Halal meat sent to the Islamic countries. To the Cdial Halal general director Ali Saifi, this is the right moment to understand the peculiarities of this market and increase the growth and development of the poultry, bovine and swine sectors. Were also present in the debate the adjunct secretary of Mapa, Fernando Ausgusto P. Mendes and the Agriculture and Supply coordinator of Paraná Norberto Ortigara.

The opening

During the opening the importance of promotion of sustainable ways to produce the Brazilian agribusiness were discussed. About Paraná, the state province that locates the event, the vice governor Darci Piana reinforced the responsibility if the region to supply the world’s population. “We are the province with the biggest diverse production by square meter in the world”, he explained. According to the Mayor of Curitiba Rafael Greca, in the city the sector’s actions are inside the ideal of cooperation and food and nutritional safety.

Other important members in the ceremony were the president of the Cooperatives of Paraná organization (Ocepar) José Roberto Ricken, the president of the Federal Council of Engineering and Agriculture of Paraná (Crea-PR) Ricardo Rocha, the director of the Industry Federation System of Paraná (Fiep) Virgílio Moreira Filho, who represented the Federation System president Edson Campagnolo and the superintendent of the PCB System Renato Nobre. The event continues until tommorrow (September 6th) and the topics to be discussed are logistics, innovation and sustainability.


7th Agricultural Outlook Forum South America - “From production to market – Global and sustainable”

DATE: September 5th and 6th

LOCATION: Oscar Niemeyer Museum (MON)

ADDRESS: Marechal Hermes, 999, Centro Cívico – Curitiba (PR)

FURTHER DETAILS: www.agrooutlook.com.br


About the Agricultural Outlook Forum South America

7th Agricultural Outlook Forum South America t’s 2019. The pilot project of the forum was carried in 2013 and brought to Foz do Iguaçu (PR) more than 500 attendees to discuss the challenges and opportunities of the new expansion cycle of the world’s production of grains. Since then, the event has meet experts and participants from around the world, bringing to the fore subjects such as innovation and sustainability, urban development by the rural economy and succession in the field. In 2019, the theme is “From production to market – Global and sustainable”.

The forum is promoted by the Agribusiness Center of Gazeta do Povo (AgroGP). It has the support of the Sistema Ocepar e OCB, the City Council of Curitiba, the Sistema Confea-Crea, the Sistema Fiep, the CME Group, the Sanepar, the Copel and the Southern Agricultural Council (CAS).